Menu & Search

Pryers who are specialise in Personal Injury claims have launched a new social media campaign promoting road safety. Our ‘Spot the Bike’ Campaign promotes the importance of road safety and visibility of cyclists to all road users.

Photographs are being released throughout the week to encourage all road users to take extra care around vulnerable road users, highlighting how it can be difficult to see cyclists in certain road situations.

Research by the Royal Society for the Prevention of Accidents (ROSPA) found that the most common key contributory factor recorded by the police is “failed to look properly” by either driver or rider, especially at junctions. This was attributed to the car driver in 57% of serious collisions. Other common contributory factors attributed to drivers are “poor turn/manoeuvre” (in 17% of serious accidents) and “careless, reckless, in a hurry” (17%).

As personal injury experts, we have seen the long term effects of injuries from road traffic accidents. We see too many cyclists get injured in unnecessary accidents, so we want to improve road safety and raise awareness to everyone on the road understand the potential hazards, especially as worsening winter weather makes roads more dangerous. At Pryers we often handle cases where the cyclist was clearly visible but is somehow not seen by the driver – often whilst cycling on busy roads to work.

We have many cyclists at Pryers and with an office in the heart of York, many choose to commute to work on their bikes. Marketing Manager, Angela Harford said “We are fortunate that cycling facilities are improving on our roads, but the existing infrastructure often forces cyclists as a minority group to share the roads with considerably larger and faster vehicles. Most drivers are looking for other vehicles and not the lower profile of a cyclist or motorcyclist. With the ‘Spot the Bike’ campaign, we want to help motorists be more aware of their surroundings and take more care whilst sharing the road with cyclists and motorcyclists so that more people can be encouraged to cycle safely and confidently.”


If you’ve been injured in a road traffic accident find out how we can help you on your road to recovery.Pryers Spot The Bike road safety campaign

Start Your Claim Today Call 01904 556600
Tell us about your case

Just send us a little bit about yourself and your claim and we will respond within 24 hours.

Get In Touch
Latest News

NHS Resolution Report On The Early Notification Scheme Progress

NHS Resolution have published a progress report on the first year of the Early Notification scheme, a new approach designed to speed up the […]

Read More

“Government Disruption” Impacting Road Safety, Says Charity

A UK road safety charity has expressed concerns that the government is not doing enough to tackle road safety issues. IAM RoadSmart, has stated […]

Read More

Birth Injuries Could Be Avoided, Says NHS Report

An NHS Resolution report has found that the number of babies born with avoidable birth injuries could be significantly reduced with improved foetal heart […]

Read More

Take a look back through our complete news archive

Follow us on Twitter

Credit to @LBofBromley for their ongoing efforts to educate drivers about passing cyclists safely.


We provide free services for anyone affected by the death of a child of any age (ranging from miscarriage to adult children) and for any reason. professional
& self referrals taken and no waiting lists #Support #Leeds #Yorkshire

Load More...