Pryers who are specialise in Personal Injury claims have launched a new social media campaign promoting road safety. Our ‘Spot the Bike’ Campaign promotes the importance of road safety and visibility of cyclists to all road users.
Photographs are being released throughout the week to encourage all road users to take extra care around vulnerable road users, highlighting how it can be difficult to see cyclists in certain road situations.
Research by the Royal Society for the Prevention of Accidents (ROSPA) found that the most common key contributory factor recorded by the police is “failed to look properly” by either driver or rider, especially at junctions. This was attributed to the car driver in 57% of serious collisions. Other common contributory factors attributed to drivers are “poor turn/manoeuvre” (in 17% of serious accidents) and “careless, reckless, in a hurry” (17%).
As personal injury experts, we have seen the long term effects of injuries from road traffic accidents. We see too many cyclists get injured in unnecessary accidents, so we want to improve road safety and raise awareness to everyone on the road understand the potential hazards, especially as worsening winter weather makes roads more dangerous. At Pryers we often handle cases where the cyclist was clearly visible but is somehow not seen by the driver – often whilst cycling on busy roads to work.
We have many cyclists at Pryers and with an office in the heart of York, many choose to commute to work on their bikes. Marketing Manager, Angela Harford said “We are fortunate that cycling facilities are improving on our roads, but the existing infrastructure often forces cyclists as a minority group to share the roads with considerably larger and faster vehicles. Most drivers are looking for other vehicles and not the lower profile of a cyclist or motorcyclist. With the ‘Spot the Bike’ campaign, we want to help motorists be more aware of their surroundings and take more care whilst sharing the road with cyclists and motorcyclists so that more people can be encouraged to cycle safely and confidently.”
If you’ve been injured in a road traffic accident find out how we can help you on your road to recovery.