Bold advertising forms part of Law Society’s new consumer campaign
The Law Society is launching a bold new advertising campaign with the strapline’Don’t get mugged by an insurer – use a solicitor’.
The Society will be using an eye-catching poster as well as online advertising and features in major regional media outlets during the campaign, which runs from 24 June for six weeks.
This campaign deliberately takes a bold, humorous and memorable approach to convey an important message. Building on past campaigns promoting the value of using a solicitor to get proper legal advice, the 2013 campaign focuses on personal injury.
Members of the public are directed to advice on how to pursue a claim and, via the Law Society’s Find A Solicitor search, how to find details of personal injury solicitors near them.
The key message of the campaign is to urge consumers to not just accept the first offer of compensation from insurers.
Research from the Financial Services Authority which only became publically available because of a freedom of information challenge revealed personal injury claimants who turn down an insurer’s initial offer and take legal advice from a solicitor get on average three times more compensation.
Desmond Hudson, chief executive of the Law Society said:
‘This campaign doesn’t pull any punches, but we need to make a clear message, see your solicitor, don’t accept the insurers’ first offer and don’t deal with claims management companies. Pursuing your claim with a solicitor will mean you will get what you are genuinely entitled to.’
The’Don’t Get Mugged’ campaign will feature posters on public transport and stations, PR coverage in regional media, radio advertising, online-advertising and a video on YouTube.